Subaru asked us to develop an integrated brand campaign that launched the all-new Subaru Outback.

We discover that Subaru owners are the most likely to keep their vehicle in the family, passing them down to the next generation in much higher numbers than all their competitors.

So we decided to tap into that generational brand love by taking a trip through memory lane featuring the most beloved Subarus, many of which are still on the road today.

We chose the nostalgia inducing track, Starship’s Nothing’s Gonna Stop Us Now to set the tone and we really struck a chord with Australians.

The launch film made the 2021 Australian YouTube Ads Leaderboard! Clocking up an incredible 2.3 million views on YouTube to date.