MeadowLea is an iconic Australian brand, but with almost no advertising for 10 years, it needed some love. So we enlisted the kelp of Australian kids to write our ads!

In our hero film we selected one kids answer to the question “What would be at the best picnic ever?”. We then partnered with award-winning production and animation studio Mighty Nice and brought their imaginations to life exactly as they said with an awesome array of mixed media.

We also got kids to write their best jokes, which we used for a very under utilised media placement - Tub lids.