SuperCoach is Australia’s richest fantasy footy game with $50K up for grabs. But when you play with mates, you play for keeps, so there’s even more on the line – eternal glory or everlasting ridicule. Basically, lose SuperCoach and your mates will make you pay.

We worked on the re-launch of SuperCoach BBL with Shane Warne (R.I.P) and the season launches of NRL and AFL, tapping into the social banter and hilarious last place punishments leagues take part in. The work covers TV, Pre-roll, social, Press, digital and radio.

Results
NRL and AFL tipping up 20%-26% from last year
NRL draft up 92% from last year
AFL draft up 62% from last year.
BBL draft up 45% above launch target